‘20 Print Cards

Using the updated Capital One brand illustration style we approached the 2020 Holiday Cards with two different lenses:

The ‘Door’ design provided a nod to these ‘unprecedented times’ while keeping an optimistic tone.

The ‘Pie’ design provided an option that could be used internally from one associate to another. We wanted to play off of the more ‘surprisingly fun’ aspect of our brand voice while using comforting imagery to share holiday well wishes to our coworkers.

‘20 Digital Card

In collaboration with our leadership team we created an interactive digital banner that could be used without any cost.

Once again we wanted to create messaging that nodded to the 2020 year while keeping it fun and inviting.

‘19 Print Cards

Using the Capital One brand illustration style we approached the 2019 Holiday Cards in two ways:

The ‘Snowglobe’ design allowed our sales team to pick a snowglobe that represented the region of their clients. In total we created 6 different snowglobe illustrations, each representing a different US city. This created a more personal feel to the expected holiday card.

The ‘Quilt’ design provided an option that could be used in any situation. This design leans into the nostalgia of the holiday season a warm cozy night or a trip to grandmas.

‘19 Digital Card

In collaboration with our email team we created an interactive digital card that could be sent without any cost.

Inspired by the ‘Quilt’ design this card used variable data to provide a personal touch in a digital setting.