RIT New Student Orientation

NSO Branding and Logo Redesign

New Student Orientation (NSO), is an extremely active and influential department on RIT's campus. I worked closely with the NSO department to freshen up their logo and brand materials.

I strived to design a new NSO logo that is as unique as each of the incoming students. I designed a custom paw print that can be used not only in the logotype but also as a distinguishing element throughout NSO materials.